$50 de miliarde

50 miliarde USD a platit Google in ultimii 10 ani siteurilor partenere care ruleaza reclame de la ei. E o suma importanta, cam 20-25% din PIB-ul Romaniei pe un an, ce s-a dus direct in dezvoltarea online-ului, ajutandu-l sa atinga la nivelul de astazi.

Prin 2006-2007 spuneam ca marele merit al celor de la Google este ca au readus, prin performantele lor, internetul in fata investitorilor dupa bubble 1.0. Astazi e clar ca Google finanteaza cateva milioane de siteuri ce depind de veniturile generate de gigantul din Mountain View. Ca intre timp a devenit un monopol pe online advertising e alta discutie. Azi ii laudam :) si asteptam sa vedem ce va face Facebook cu adnetwork-ul lor. Pentru ca e nevoie de concurenta in domeniu. Si pentru ca numarul de site-uri/afisari worldwide creste mult mai repede decat poate Google acoperi cu publicitate. Ceea ce inseamna ca pretul scade. Dar despre rezultatele Google pe ultimul trimestru intr-un post separat.

HBO se rupe de “cablisti”

Stirea zilei de ieri vine de la HBO, de anul viitor HBO Go va fi un serviciu independent la care va putea avea acces oricine, probabil pentru inceput doar in SUA, indiferent daca are sau nu abonament HBO printr-un “cablist”. Lansat initial ca un serviciu complementar postului tv, HBO Go se rupe de cablu si se duce dupa Netflix sau Amazon. Poate putin cam tarziu, dupa parerea mea.

Tot ieri Netflix a anuntat rezultate sub asteptari pe ultimul trimestru, doar 980,000 abonati noi in SUA (vs 1.33 mil cat erau estimarile) si 2.04 mil abonati noi internationali (vs 2.36 mil).

Tweetul diminetii

Tot despre paywall


SULLIVAN: We currently have 30,200 paying auto-renewing subscribers. Our monthly traffic is between 700,000 to a million uniques, our subscription renewal rate is 83 percent. We also have a pay-what-you want model above a certain baseline. The average subscription when we launched was $34; this year it went up to $39, but with fewer subscribers.


SULLIVAN: I think the only future for journalism is reader revenue. Without it, you are in danger of becoming a public relations or advertising company disguised as journalism, like Buzzfeed and even The Guardian. Buzzfeed is really an ad agency with some journalistic window dressing. They’re not the future of journalism; they’re the marginalization of it. And The New York Times, alas, is following suit with merry abandon.


SULLIVAN: The best is the real independence to say what I think and believe without any constraints—from publishers, advertisers and the like. The worst is producing up to 40 posts a day with a tiny staff of eight bloggers and researchers, while also having to manage the business side. The editors have to do payroll, budgets, health insurance all that stuff. We’re all constantly exhausted and after 14 years of daily blogging, the stamina required to keep it up is immense.

De aici.

Metropotam testeaza paywall-ul

Interesant, mi se pare mie sau e primul site dintr-o alta categorie de content decat stiri care trece la paywall in ultimii ani? Dilema si Catavencu tot la stiri le-am trecut :)

Ca sa devii membru metropotam va trebui sa platesti o taxa de:

39 lei pe 3 luni
59 lei pe 6 luni
99 lei pe 12 luni
… adica mai putin de 10 lei pe luna. Adica vreo 2 beri. Sau o shaorma. Sau mai putin decat un pachet de tigari. Sau si mai putin decat un bilet la film sau teatru. Sau si mai putin decat o cartela pe-o luna la metrou sau RATB.

De aici. Bafta!

10 ani de Business Magazin


La multi ani! Cititi-le povestile aici, aici, aici si aici, merita.


Daca ne uitam la graficul asta, nu pare, Fluture, parerea ta ce zice?



On that date, Netflix will premiere a feature film — the sequel to the 2000 hit “Crouching Tiger, Hidden Dragon” — at the same time moviegoers can see it in theaters.

The dual release will be the realization of Netflix’s long-held goal to let subscribers see films at the same time they’re in movie theaters.

De aici.

Intelegi ce vreau sa spun?

But Facebook’s combination of real identity and voluntarily disclosed personal information makes it a particularly valuable tool for marketers.

The Facebook login is most useful on mobile devices, where traditional web tracking tools like cookies and pixel tags do not work. If a person is logged into the Facebook app on a smartphone, the company has the ability to see what other apps he or she is using and could show ads within those apps.

Nobody else besides Facebook has the depth of data about individuals,” said Debra Aho Williamson, a principal analyst at the research firm eMarketer. “That’s where the power of this ad platform is going to come from.”

+ facebook are toate datele de trafic/useri ale siteurilor ce ruleaza codul lor pt like/share/fani si, spre deosebire de Google care si el le are prin Analytics, are de gand sa le si foloseasca. Nu mi-e clar cand se va intampla asta, cand siteul va deveni partener in reteaua lor, sau inainte :)

Next 20 years

If we were sent back with a time machine, even 20 years, and reported to people what we have right now and describe what we were going to get in this device in our pocket—we’d have this free encyclopedia, and we’d have street maps to most of the cities of the world, and we’d have box scores in real time and stock quotes and weather reports, PDFs for every manual in the world—we’d make this very, very, very long list of things that we would say we would have and we get on this device in our pocket, and then we would tell them that most of this content was free. You would simply be declared insane. They would say there is no economic model to make this. What is the economics of this? It doesn’t make any sense, and it seems far-fetched and nearly impossible. But the next twenty years are going to make this last twenty years just pale. We’re just at the beginning of the beginning of all these kind of changes. There’s a sense that all the big things have happened, but relatively speaking, nothing big has happened yet. In 20 years from now we’ll look back and say, “Well, nothing really happened in the last 20 years.”

De aici.