Archive for octombrie, 2013

And your total budget for the year is $12,000, a thousand bucks a month. (We could play this same game with $36,000, too. The lessons will remain the same.) What do you do?

Here are some options:

1. Write a lot of original pieces yourself. (Pro: Awesome. Con: Hard, slow.)
2. Take partner content. (Pro: Content! Con: It’s someone else’s content.)
3. Find people who are willing to write for a small amount of money. (Pro: Maybe good. Con: Often bad.)
4. Find people who are willing to write for no money. (Pro: Free. Con: Crapshoot.)
5. Aggregate like a mug. (Pro: Can put smartest stuff on blog. Con: No one will link to it.)
6. Rewrite press releases so they look like original content. (Pro: Content. Con: You suck.)

Don’t laugh. These are actual content strategies out there in the wilds of the Internet. I am sure you have encountered them.

De aici, de citit tot articolul.

1. In SUA, Netflix are acum mai multi abonati decat HBO, +31 milioane Netflix, +28 milioane HBO

2. Acum un an, in septembrie 2012, o actiune Netflix era 55 USD, astazi, dupa anuntarea rezultatelor pe Q3, este aproape 400 USD

First, the 1970s-style newspaper publishing process – making incremental changes to multiple editions through the night – is dead. In future, our print product will derive from the web offering – not vice versa. The new FT will be produced by a small print-focused team working alongside a larger integrated web/day production team.

Third, our news editors and reporters will shift further away from reactive news gathering to value-added “news in context”, while remaining faithful to the pursuit of original, investigative journalism. News editors will need to do more pre-planning and intelligent commissioning for print and online. This will require a change in mindset for editors and reporters but it is absolutely the right way forward in the digital age.

Finally, the changes in newspaper production will require further changes in working practices. I understand that this will challenge those long been used to late evening work. But as we move into the next phase of digital first, colleagues need to make informed choices about their careers at the FT and where opportunities lie.

FT journalism must adapt further to a world where reporters and commentators converse with readers. Our goal must be to deepen engagement and ensure we meet readers’ demands whenever and however they turn to us for breaking news and quality analysis. FastFT, one of our most successful innovations this year, has shown our determination to do just that. More is to come.

De aici: Lionel Barber memo to staff on reshaping the newspaper for the digital age via Andreea