Publishingul ca o bicicleta simpla
13 mai '13Apropo de asta si asta, Dragos sintetizeaza destul de bine aici:
Astfel, pana la consolidarea pe care o anticipa criza in 2009-2010, piata din .ro devine si mai fragmentata. Raman la parerea ca anul asta e in continuare greu, cu presiune si mai mare pe costuri (rebateuri/discounturi/competitie mult mai mari) pe o cerere relativ un pic in crestere.
Iar concurenta in costuri o sa se reflecte in calitatea si mai slaba a produselor de continut care o sa vrea sa faca un trafic cat mai mare pe bani cat mai putini, notiunea de premium product, si asa destul de alterata in .ro, devenind si mai abstracta.
Later update: ce mai trebuie adaugat, publisherii traiesc un paradox in acest moment, au investit (bani, resurse) in a-si creste prezenta si comunitatile pe facebook si, dupa ultimele modificari, au ajuns sa atinga cu un post doar 10 sau 20% din respectiva audienta/comunitate. De aici si „goana” dupa clickuri (care nu e nimic altceva decat goana dupa ROI) la care cele doua posturi au facut trimitere. Adica e cam la limita, in calitate de user sunt iritat de acel gen de posturi, in calitate de manager le inteleg.
Si tot pe subiect mi-a placut comparatia de aici:
At most online media outfits I know, people just pedal as fast as they can with posts spinning out of that work in very simple ways. What you report and analyze, you write. It’s hard work, but conceptually easy. The whole process of publishing is stripped down to the essentials. The apparatus doesn’t have a lot of costs.
OK, now for my key point: editors are gears.
Without being too mechanistic about the analogy: editors can change the way effort is distributed. They can gear down and have reporters pedal like crazy without posting a ton of stuff. They can throw a bunch of effort at a story so that it can move really quickly. This was really clear during the Boston Marathon bombing coverage. A machine like the Boston Globe can do things that are amazing, in large part because they have a bunch of editors who can direct things. That task is a lot harder in very flat online media organizations that don’t have much editorial gearing.
Altfel am pus online noul Prosport.ro, colegii au promis ca o data cu relansarea vor reduce la minim titlurile tabloid.
Dar vai, ce avem noi aici?
12 mai '13In timp ce o ascultam linistit pe Kim Wilde (pt mai tinerii cititori, Kim a fost in anii ’80 ce e acum errr, spuneti voi aici o cantareata sexy din zilele noastre), asa, asadar in timp ce o ascultam pe Kim imi apare frumusetea de banner din imaginea alaturata, sa-i scoatem pe greci din zona euro, da sau nu?
Trecand peste faptul ca romanii ar fi ultimii care ar trebui sa raspunda la o asemenea intrebare, ma asteptam sa fiu intrebat de Cipru, abia s-a intamplat, Grecia e un subiect „fumat”, asa ca dau click, impins de curiozitatea de a vedea cine foloseste domnule asa ceva si mai ales de ce o foloseste pe Kim pentru o astfel de intrebare.
Surprize, surprize, am ajuns pe wall-Street.ro, fix pe un articol din 4 noiembrie 2011!!! „Presa germana propune referendum pentru a scoate grecii din zona euro” URL-ul este cel original, source adwords + old banners.
Pe aceeasi tema, puteti citi la Dragos o poveste cu elemente de Hollywood, despre un alt succes fenomenal: Rol.ro.
P.S. acest post e un pamflet + e si o reactie la nelinistea managerului de la Internet Corp, compania care detine Wall-Street.ro, manager ce nu poate dormi gandindu-se la audienta de 10 persoane/numar a Ziarului Financiar.
Graficul zilei
10 mai '13Disparitia dial-up-ului vs cresterea broadbandului, AOL vs Netflix, evolutie dupa numarul de utilizatori:
Cati bani face Google in .ro?
9 mai '13Motto:
Sir Martin Sorrell, WPP: Two things that could stop Google: size (gets too big) or regulation
Conform datelor de la Ministerul Finantelor, Google Romania SRL a inchis 2011 cu venituri de 1.1 milioane de euro. Estimarile colegilor de la ZF indica 10 milioane euro bani plecati din .ro catre Google Irlanda, alte voci estimeaza 20 milioane euro, iar cei mai optimisti/pesimisti vorbesc de 30-40 milioane euro. Cert e un singur lucru, impozite se platesc pentru doar 1.1 milioane euro. Daca eram in anii ’90 ar fi mers un miting cu „Nu ne vindem tara” :)
Ce se intampla
8 mai '13Nu se intampla nimic, ambele reclame sunt prin Google, mea culpa. Cand pui Google pe acelasi spatiu unde rulezi reclama „clasica”: acelasi client, o data prin Google, a doua oara prin vanzatorii de la site (stiu, e o situatia speciala):
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Me and Mark
7 mai '13Avem cel putin un subiect in comun, ne place Game of Thrones :) :
Saturday, Systrom was back at Zuckerberg’s to formalize the negotiations and come to an official acquisition agreement, which they would both sign. Their back-and-forth was interrupted by a television-watching party for Game of Thrones that Zuckerberg, an avid fan, was throwing. Systrom spent much of the time outside in the yard, on the phone to the lawyers. “I didn’t watch the show,” he says. Rather, he spoke to his investors to inform them of the decision and get a sign-off. “I sat back and thought, What just happened?,” Baseline’s Anderson recalls. “Holy shit—what just happened?”
Cititi tot articolul, daca nu ati facut-o inca, merita.
Attackers/Defenders
6 mai '13And I realized the world of business really separates into these two groups. The attackers are the entrepreneurs who are disrupting the status quo, trying to change the world, take the hill, anything is possible, and have nothing to lose in most cases. They’re driven by passion and the idea and intensity. Large organizations — and it’s true of Fortune 500s and it’s also true of governments and other large organizations — are defenders. These guys aren’t trying to pursue the art of the possible, how to maximize opportunity. They actually are trying to minimize the downside, and hedge risk. They’re trying to de-risk situations. Entrepreneurs can’t even think this way. It’s not even a concept they understand.
For the traditional executives running these large companies, of course they want to grow, of course they want to innovate, of course they’d rather have revenue grow faster than slower, but they mostly don’t want to lose what they’ve got. But entrepreneurs are deathly afraid that they won’t be able to change the world, and that somebody else will. Again, these generalizations are a little unfair, but corporate executives are all too often deathly afraid that the business they inherit will be less valuable when they leave than when they started.
De aici.
Top 50 aplicatii iOS
4 mai '13Apple a anuntat topul celor mai vandute 25 de aplicatii + topul celor mai downloadate 25 de aplicatii free, ambele „all time”, numarati cate din cele 50 aplicatii nu sunt jocuri :)
They are unstoppable.
3 mai '13Google is a content company, a software company, a hardware company and soon an access company. They are unstoppable.
De aici: Google’s Fiber Takeover Plan Expands: Will Kill Cable & Carriers
E simplu
2 mai '13Magento de la eBay + ERP de la Oracle = 1.5 milioane euro. Si cel putin un magazin online pe an.
Retailerul online de produse IT&C Koyos.ro, operat de compania International Transactions & Services (IT&S) a investit 1,5 milioane de euro într-o platform? care îi permite s? lanseze noi magazine online proprii sau ale altor companii, care în prezent au opera?iuni „offline“, dar vor s? se extind? rapid ?i pe internet, potrivit Danei Iorga, directorul general al firmei.
Pentru a putea gestiona mai multe magazine online, inclusiv ale unor parteneri, IT&S a implementat platforma MultiStore, furnizat? de compania Magento – de?inut? de americanii de la eBay ?i care a fost integrat? cu solu?ia ERP Oracle E- Business Suite. Dup? aceast? investi?ie vom putea lansa cel pu?in câte un magazin online propriu pe an, afirm? Dana Iorga.
De aici.
Ca sa recapitulam, avem 3 4 5 marketplace-uri sau wanna be in acest moment: eMag.ro, elefant.ro si koyos.ro plus okazii.ro (thx Dragos) plus Zumzi.ro (thx Calin).