From Italy, with love
26 decembrie '13Italy’s Parliament today passed a new measure on web advertising, the so-called “Google tax,” which will require Italian companies to purchase their Internet ads from locally registered companies, instead of from units based in havens such as Ireland, Luxembourg and Bermuda.
In July, at the request of the Group of 20 nations, the Organization for Economic Cooperation and Development proposed a blueprint to fight strategies used by companies such as Google Inc. (GOOG), Apple Inc. and Yahoo! Inc. (YHOO) to shift taxable profits into havens. Italy is the first major European government to pass legislation to combat the problem of moving corporate taxable earnings into havens, which costs Europe and the U.S. over $100 billion a year, since the OECD proposal.
Italy’s measure is “fairly obviously contrary to EU law,” said Sol Picciotto, an emeritus professor of law at Lancaster University in the U.K. Still, he said the law “will put further pressure on the OECD to sort it out.” The OECD isn’t scheduled to complete its plan until the end of 2015.
Italy Approves ‘Google Tax’ on Internet Companies
Via Bogdan
+500 miliarde USD
23 decembrie '13The internet is now the world’s second-largest ad medium. It rocketed past newspapers in 2013 into the No. 2 spot, behind TV. As recently as 2005, the internet ranked sixth in global ad media, behind TV, newspapers, magazines, radio and outdoor. The internet in 2013 captured 20.6% of 2013 global ad spending (21.7% in the U.S.). In 2016, ZenithOptimedia expects the internet to account for 26.6% of global spending (30.7% in the U.S.).
Un sfat bun
22 decembrie '13Any advice for young journalists entering the industry?
I would tell them quality over quantity, which is one of the biggest sins on the web, particularly today. I would tell them that it is enormously important to earn the readers’ trust by being ethical, another problem that some websites are guilty of. I would tell them to keep in mind who your reader is. Never talk down to that reader.
De aici
Not from television
22 decembrie '13@asymco: over the past 15 years, all of the gains for online advertising have come at the expense of print and radio and not from television
Intrebarea finalului de an
13 decembrie '13Cand va intra Amazon in .ro? Pareri? :)
Ultima coperta Prosport
6 decembrie '13Este de fapt noua coperta:
Cum „ingropi” o achizitie
3 decembrie '13Apropo de ce am scris ieri:
Buy small, profitable startup. Move it into corp HQ & assign share of central costs. Now its loss making. Better shut it down. Repeat.
— Benedict Evans (@BenedictEvans) December 3, 2013
„Fear and uncertainty”
2 decembrie '13Recently on a panel moderated by Dean Bubley during the ITU Telecom World in Bangkok, I commented how non-innovative Telefonica really was, as aquisitions are not innovation and referred to Jajah as „two servers in a broom closet connected to a few Tier One networks” at their time of acquisition. It looks like I wasn’t that far off as shutting down a $200 million dollar purchase rivals the BT purchase of Ribbit for over $100 million dollars, which BT has basically wound down after buying the company for what was to be six services BT had on their roadmap, but never executed on either.
These two failures demonstrate the difference between Google, Microsoft and Apple who buy strategically, while old line telcos buy out of fear and uncertainty.
De aici.
Google > Ziare/Reviste
27 noiembrie '13Graficul zilei, click pt rezolutia mai mare:
Trei despre Prosport
26 noiembrie '131. Nu va mai aparea zilnic in print;
2. Din 9 decembrie va aparea ca supliment saptamanal, in fiecare luni, al Ziarului Financiar;
3. Intreaga redactie, in cadrul careia nu vor fi schimbari, va lucra pentru Prosport.ro.
Mai vorbim pe subiect peste 6 luni.