Facebook ad network
1 martie '13In mai 2007, Microsoft, dupa ce a ratat DoubleClickul-ul (cumparat de Google), face o miscare „aproape” disperata, plateste 6 miliarde USD (adica dublu cat a platit Google pe DBCK) pentru aQuantive, adica Atlas adserving, Avenue A Razorfish si Drivepm. Intre timp, pentru ca Microsoft nu stie sa opereze o agentie de publicitate, chiar si interactiva, acum 3 ani, Razorfish a fost preluat de Publicis intr-un deal cash and shares de +500 milioane USD, Drivepm a fost integrat in Microsoft Media Network, iar Atlas a fost cumparat de Facebook pentru o suma ce se speculeaza ca a fost in jurul la 100 milioane USD.
Stirea nu este insa ca Microsoft a vandut, cu 10% din cat a platit, doua din cele trei businessuri pe care a platit 6 miliarde USD, ci ca Atlas integrat in facebook = un concurent pentru Google AdSense (cate site-uri au azi toolurile de like si fans integrate?) + posibilitatea de a avea rapoarte mult mai detaliate despre ceea ce se intampla cu reclamele pe facebook. Si ca modelul de business al facebook-ului se bazeaza mult spre foarte mult pe advertising.
Facebook is very focused on proving the worth of the data it sits on as well as the effectiveness of its ads. Owning an ad server would allow big advertisers and agencies to connect directly to Facebook to better measure the effectiveness of their campaigns.
Achizitia Doubleclick a schimbat complet paradigma la Google, de la softuri care stergeau cookie-urile si noi nu vom folosi niciodata bannere la campanii pentru sustinerea importantei display-ului si formate speciale. Si s-a dovedit una dintre cele mai inspirate achizitii facute de Google pana acum pentru ca le-a facilitat intrarea pe o piata mare si cu potential mare, cea a display-ului.
Publicitatea pe Avocatnet.ro va fi vanduta de Mediafax Group
28 februarie '13Incepand cu 1 martie, adica de maine, Mediafax Group va reprezenta site-ul Avocatnet.ro pe vanzarea de publicitate. Ceea ce inseamna ca pe sectiunea business (sau Economic & Financiar cum apare in SATI), Mediafax Group va avea, cu cele 4 siteuri pe care le reprezinta, ZF, Avocatnet, BusinessMagazin si CursValutar.ro, 26% din piata actuala la nivel de unici duplicati, 28% la nivel de vizite si 36% la nivel de afisari!, totul conform cifrelor din luna ianuarie. Asta din punct de vedere statistic, in realitate avem numarul 1 si 2 din categorie, iar in curand, o data cu cresterea bmag.ro, vom avea numarul 1, 2 si 3.
70 de secunde vs 25 de minute
26 februarie '13Sau cum devenim de la o zi la alta mai superficiali. Sau mai selectivi. Alegeti voi.
In 2008 Jeff Zucker, CEO of NBC at the time, made famous a line about “broadcast dollars” becoming “digital pennies,” a quip that captures the phenomenon by which advertisers pay a fraction of traditional-media CPMs for the website version of the same content. A few years later Google chief economist Hal Varian wrote a post that touched on similar issues and their relationship to the newspaper business. In 2010, when he wrote it, he observed that while the Internet has been a boon to news consumption — more people read news, and more of us do so everyday — there’s one aspect of our news-reading that’s gone very much in the wrong direction: The amount of attention we pay to news when we read it online. We spend only 70 seconds per day reading news online; back when we got our news in a paper format, it was 25 minutes per day.
If we’re only fractionally engaged with online content, then, it’s logical that advertisers value online ads at pennies on the dollar.
Part of the explanation for our digital distractedness is the wealth — overabundance?! — of content choices online. But the more significant explanation, I think, is that digital content is inevitably archived and easily searchable. We graze and skim through content now because we know we can go back later, when we will have more time to actually pay attention. Tag it #longreads, push it to Instapaper, or leave open another tab in your browser. Then you can go back later and give it a really thorough read.
Intreg contextul, unul surprinzator, aici
The Death of Retail
25 februarie '13Scaderea joburilor din retail, pe departamente, in ultimii 12 ani. Sursa
Inca se pariaza pe viitor
22 februarie '13Ceea ce e bine. Probabil peste doi ani alt proiect va fi in locul Pinterest care va ocupa locul de acum al celor de la Zynga.
#Pinterest (with I think no revenues yet) is now worth more than #Zynga (with $1.28 BILLION in revenues)! Is that right? via Alex
— Bill Gross (@Bill_Gross) February 21, 2013
Gala Mediafax 2013
21 februarie '13Gala valorilor. A stirilor bune. Premii, foto, video, text, detalii. Si multumiri.
Google @ 800 USD
20 februarie '13Actiunile Google au depasit 800 USD ieri, pentru prima oara de la listarea din august 2004, ducand capitalizarea firmei la 266 miliarde USD (Apple e la 431 miliarde USD, Microsoft la 235 miliarde USD). In 6 ani si jumatate pretul actiunilor a crescut de 8 ori, de la +$100 la listare la +$800 ieri.
Ce mai poti face pe Facebook
19 februarie '13Pentru $250/luna poti inchiria o prietena falsa:
But no, it’s the copy that the site Fake Internet Girlfriend uses to pitch their service – in response to a rhetorical „Why rent an online girlfriend?” Said service involves a quasi-fraudulent Facebook account that will declare itself „In a relationship” with you. It will also post syrupy missives on your wall, and send you messages at times apropos of your proclivities. All for a minimum three-month $750 commitment.
Intimate as that sounds, the relationship is never anything but online. The operator of said Facebook account is indeed a real woman (supposedly) who knows real things about her patron, but nary the twain shall meet.
The company says that some people hire fake girlfriends for purposes of invoking jealousy in exes; others for reasons related to their jobs. Most troubling, they also suggest using the service to deflect suspicion of homosexuality.