Archive for the ‘Internet’ Category
Facebook ad network
vineri, martie 1st, 2013In mai 2007, Microsoft, dupa ce a ratat DoubleClickul-ul (cumparat de Google), face o miscare „aproape” disperata, plateste 6 miliarde USD (adica dublu cat a platit Google pe DBCK) pentru aQuantive, adica Atlas adserving, Avenue A Razorfish si Drivepm. Intre timp, pentru ca Microsoft nu stie sa opereze o agentie de publicitate, chiar si interactiva, acum 3 ani, Razorfish a fost preluat de Publicis intr-un deal cash and shares de +500 milioane USD, Drivepm a fost integrat in Microsoft Media Network, iar Atlas a fost cumparat de Facebook pentru o suma ce se speculeaza ca a fost in jurul la 100 milioane USD.
Stirea nu este insa ca Microsoft a vandut, cu 10% din cat a platit, doua din cele trei businessuri pe care a platit 6 miliarde USD, ci ca Atlas integrat in facebook = un concurent pentru Google AdSense (cate site-uri au azi toolurile de like si fans integrate?) + posibilitatea de a avea rapoarte mult mai detaliate despre ceea ce se intampla cu reclamele pe facebook. Si ca modelul de business al facebook-ului se bazeaza mult spre foarte mult pe advertising.
Facebook is very focused on proving the worth of the data it sits on as well as the effectiveness of its ads. Owning an ad server would allow big advertisers and agencies to connect directly to Facebook to better measure the effectiveness of their campaigns.
Achizitia Doubleclick a schimbat complet paradigma la Google, de la softuri care stergeau cookie-urile si noi nu vom folosi niciodata bannere la campanii pentru sustinerea importantei display-ului si formate speciale. Si s-a dovedit una dintre cele mai inspirate achizitii facute de Google pana acum pentru ca le-a facilitat intrarea pe o piata mare si cu potential mare, cea a display-ului.
Publicitatea pe Avocatnet.ro va fi vanduta de Mediafax Group
joi, februarie 28th, 2013Incepand cu 1 martie, adica de maine, Mediafax Group va reprezenta site-ul Avocatnet.ro pe vanzarea de publicitate. Ceea ce inseamna ca pe sectiunea business (sau Economic & Financiar cum apare in SATI), Mediafax Group va avea, cu cele 4 siteuri pe care le reprezinta, ZF, Avocatnet, BusinessMagazin si CursValutar.ro, 26% din piata actuala la nivel de unici duplicati, 28% la nivel de vizite si 36% la nivel de afisari!, totul conform cifrelor din luna ianuarie. Asta din punct de vedere statistic, in realitate avem numarul 1 si 2 din categorie, iar in curand, o data cu cresterea bmag.ro, vom avea numarul 1, 2 si 3.
70 de secunde vs 25 de minute
marți, februarie 26th, 2013Sau cum devenim de la o zi la alta mai superficiali. Sau mai selectivi. Alegeti voi.
In 2008 Jeff Zucker, CEO of NBC at the time, made famous a line about “broadcast dollars” becoming “digital pennies,” a quip that captures the phenomenon by which advertisers pay a fraction of traditional-media CPMs for the website version of the same content. A few years later Google chief economist Hal Varian wrote a post that touched on similar issues and their relationship to the newspaper business. In 2010, when he wrote it, he observed that while the Internet has been a boon to news consumption — more people read news, and more of us do so everyday — there’s one aspect of our news-reading that’s gone very much in the wrong direction: The amount of attention we pay to news when we read it online. We spend only 70 seconds per day reading news online; back when we got our news in a paper format, it was 25 minutes per day.
If we’re only fractionally engaged with online content, then, it’s logical that advertisers value online ads at pennies on the dollar.
Part of the explanation for our digital distractedness is the wealth — overabundance?! — of content choices online. But the more significant explanation, I think, is that digital content is inevitably archived and easily searchable. We graze and skim through content now because we know we can go back later, when we will have more time to actually pay attention. Tag it #longreads, push it to Instapaper, or leave open another tab in your browser. Then you can go back later and give it a really thorough read.
Intreg contextul, unul surprinzator, aici
Inca se pariaza pe viitor
vineri, februarie 22nd, 2013Ceea ce e bine. Probabil peste doi ani alt proiect va fi in locul Pinterest care va ocupa locul de acum al celor de la Zynga.
#Pinterest (with I think no revenues yet) is now worth more than #Zynga (with $1.28 BILLION in revenues)! Is that right? via Alex
— Bill Gross (@Bill_Gross) February 21, 2013
Google @ 800 USD
miercuri, februarie 20th, 2013Actiunile Google au depasit 800 USD ieri, pentru prima oara de la listarea din august 2004, ducand capitalizarea firmei la 266 miliarde USD (Apple e la 431 miliarde USD, Microsoft la 235 miliarde USD). In 6 ani si jumatate pretul actiunilor a crescut de 8 ori, de la +$100 la listare la +$800 ieri.
Ce mai poti face pe Facebook
marți, februarie 19th, 2013Pentru $250/luna poti inchiria o prietena falsa:
But no, it’s the copy that the site Fake Internet Girlfriend uses to pitch their service – in response to a rhetorical „Why rent an online girlfriend?” Said service involves a quasi-fraudulent Facebook account that will declare itself „In a relationship” with you. It will also post syrupy missives on your wall, and send you messages at times apropos of your proclivities. All for a minimum three-month $750 commitment.
Intimate as that sounds, the relationship is never anything but online. The operator of said Facebook account is indeed a real woman (supposedly) who knows real things about her patron, but nary the twain shall meet.
The company says that some people hire fake girlfriends for purposes of invoking jealousy in exes; others for reasons related to their jobs. Most troubling, they also suggest using the service to deflect suspicion of homosexuality.
Word!
luni, februarie 11th, 2013“You’re either spending ad money on Facebook or spending time by working on there; both benefit Facebook”
Sau despre cum ajunsesem sa postam bannere pe siteurile noastre care duceau catre facebook, trimitand la plimbare userul adus cu ceva eforturi sa ne citeasca stirile. De citit tot articolul – Publishers Cool on Facebook.
„Don’t be evil”
vineri, februarie 8th, 2013Apropo de asta, cei de la Google au schimbat sistemul de prezentare al imaginilor din search, totul e stocat la ei (era si inainte), iar forma in care este prezentata fiecare fotografie nu mai necesita din partea userului o vizita pe siteul sursa al fotografiei, acum vezi totul la detaliu direct pe Google. Si de unde mai aveai ceva vizite din cautarea de fotografii (daca aveai asa ceva pe site) pana la schimbare, acestea au scazut spre 10% din cat era inainte. Daca pentru articole e confuza legislatia si o mai poti ocoli, fotografiile sunt protejate solid de drepturile de autor, sa nu-i tragi de guler pe astia de la Google la cat de magari sunt?
Google va vinde reclama pe Yahoo
vineri, februarie 8th, 2013Oare e (inca) un semnal pe care Marissa il trimite catre Microsoft?
Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.
De aici
Cand prea mult facebook dauneaza
joi, ianuarie 31st, 2013Mai ales cand e folosit si gresit:
Traficul RTV.net dupa ce pagina lor de facebook a fost stearsa:
Perioada – Afisari – Vizite – Clienti – Unici
Datele pentru 30 ianuarie, ultimele disponibile: 249.114 – 126.886 – 102.343
29 Ianuarie 2013 – 258.440 – 130.300 – 106.381
28 Ianuarie 2013 – 539.974 – 301.713 – 217.341
27 Ianuarie 2013 – 461.202 – 283.147 – 204.438
26 Ianuarie 2013 – 427.085 – 255.523 – 189.290
25 Ianuarie 2013 – 573.505 – 337.118 – 239.822
24 Ianuarie 2013 – 570.171 – 313.096 – 226.584
23 Ianuarie 2013 – 680.909 – 385.153 – 260.885