To clickbait or not to clickbait

This is the question.

Studiu de caz pe Voetbal International, un site olandez despre fotbal:

– in martie au decis sa reduca cu o treime cele 140 milioane pagini generate lunar

– motivul: „to ensure it runs fewer, better-quality ads”

– rezultatul?

By upping the overall quality of inventory on which advertisers can bid in real-time auction environments, it no longer gets “lousy” ads coming through on its sites, and advertisers are willing to pay higher rates for better, albeit fewer, impressions

Asta se cheama sa ai o strategie.


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