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The Interpublic-owned media buying and research firm projects digital media in the U.S. will overtake television as the biggest media category next year—a year earlier than previously expected – with $66 billion in revenue. That shift is a “powerful symbol” for the future of the U.S. ad market, said Magna Global’s director of global forecasting, Vincent Letang. Digital media is already the biggest media type in several Western European countries as well as in China.

De aici.

PS. Ieri am avut o discutie cu un client care-mi spunea ca bugetul de digital a ajuns deja la 40% din total buget. In ro. Client care consuma si tv.

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