„Ad Blocks’ Doomsday Scenarios”marți, mai 26th, 2015
For publishers, ad blockers are the elephant in the room: Everybody sees them, no one talks about it. The common understanding is that the first to speak up will be dead as it will acknowledge that the volume of ads actually delivered can in fact be 30% to 50% smaller than claimed — and invoiced. Publishers fear retaliation from media buying agencies — even though the ad community is quick to forget that it dug its own grave by flooding the web with intolerable amounts of promotional formats.
This entry was posted on marți, mai 26th, 2015 at 07:36 and is filed under Internet, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.