Content is the king, again

Mashable, a decade-old site focused on technology, entertainment and business news, will receive $17 million in a funding round led by Time Warner Investments, the investment arm of Time Warner Inc. Business Insider, which was founded in 2007, will receive $25 million from a group of investors led by a unit of German media conglomerate Axel Springer SE that also includes Amazon founder Jeff Bezos .

“We firmly believe that journalism has a bright future in the digital space and that the business model will grow,” said Andreas Wiele, Axel Springer’s president of marketing and classified ad models, who will join Business Insider’s board.

In the past six months, venture capitalists have pumped money into online media, including a $50 million investment in BuzzFeed, $500 million investment in Vice Media Inc. and $46.8 million investment in Vox Media. The investments valued BuzzFeed at $850 million, Vice at $2.5 billion and Vox at $380 million. Officials at Mashable, Business Insider, Axel Springer and Time Warner Investments declined to discuss valuations for the new investments.

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