Intelegi ce vreau sa spun?luni, septembrie 29th, 2014
But Facebook’s combination of real identity and voluntarily disclosed personal information makes it a particularly valuable tool for marketers.
The Facebook login is most useful on mobile devices, where traditional web tracking tools like cookies and pixel tags do not work. If a person is logged into the Facebook app on a smartphone, the company has the ability to see what other apps he or she is using and could show ads within those apps.
“Nobody else besides Facebook has the depth of data about individuals,” said Debra Aho Williamson, a principal analyst at the research firm eMarketer. “That’s where the power of this ad platform is going to come from.”
+ facebook are toate datele de trafic/useri ale siteurilor ce ruleaza codul lor pt like/share/fani si, spre deosebire de Google care si el le are prin Analytics, are de gand sa le si foloseasca. Nu mi-e clar cand se va intampla asta, cand siteul va deveni partener in reteaua lor, sau inainte :)
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