Google + Facebook = 37% din total piata publicitate online
duminică, februarie 2nd, 2014Facebook still has a long way to go to catch up to Google, though. According to eMarketer, Facebook accounted for about 6% of the $117.6 billion global ad market in 2013, compared with Google’s 31.5%. Facebook is growing faster in mobile advertising, with an 18% share, up from 5% in 2012.
Advertisers use Facebook and Google for different reasons. Google is effective when people search for things they already want to buy and then see ads for relevant products. Facebook is better for educating consumers about products they might want to buy in the future.
La Google sunt luate doar veniturile din siteurile proprii, daca s-ar adauga si veniturile generate pe siteurile partenerilor (bani care trec prin Google), cota lor de piata ar bate spre 50%.
De aici
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