Calacanis: Why I told YouTube to go away and keep their moneymarți, iunie 4th, 2013
However, what folks must realize is that their subscribers are NOT their subscribers. They’re YouTube’s users. Content creators don’t have the email addresses of their individuals, just the ability – for now – to get on their YouTube home page.
That control has lead YouTube celebs to start investing heavily in things like Instagram, Twitter and destination sites, in an attempt to win back control of their fans. More on this later.
If you’re building a publishing company on YouTube, you now have no control over advertising and consumers, and you’re going to lose your talent next.
Every time you invest $1 in YouTube, you’re building their power base and leverage over you. How can you invest that $0.66 of that dollar in an asset you control? At least then you might have a fighting chance over Goliath.
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