„Facebook, what are we getting for our dollars?”luni, mai 7th, 2012
„The question with Facebook and many of the social media sites is, ‘What are we getting for our dollars?'” said Michael Sprague, vice president of marketing at Kia Motors Corp.’s North American division.
Dintr-un articol excelent in WSJ, The Big Doubt Over Facebook, din care mai citez doar ca pentru a justifica o evaluare de $100 miliarde Facebook trebuie sa-si creasca veniturile anual cu 41% timp de 5 ani.
„The area is a very sexy area, and clients have gone in almost willy-nilly, because it’s fashionable to do so. But now that such ad spending has ramped up, he said finance departments „are increasingly starting to look at the value of those investments.” Martin Sorell, WPP
This entry was posted on luni, mai 7th, 2012 at 07:17 and is filed under Internet, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.