Cum e cu advertisingul in SUA

Unde se duc banii:

– Broadcast: $38.5 billion
– Internet: $31.7 billion
– Cable: $30 billion
– Newspapers: $20.7 billion
– Magazines: $18 billion
– Radio: $15.2 billion
– Out-of-home: $6.5 billion
– Video games: $1 billion
– Cinema: $0.7 billion

Si care e acoperirea:

– Broadcast: 99 percent
– Internet: 80 percent
– Cable: 91 percent
– Newspapers: 56 percent (including e-editions)
– Magazines: 80 percent
– Radio: 93 percent
– Out-of-home: 100 percent (estimated)
– Video games: 72 percent (including online games)
– Cinema: 73 percent

De aici