Standarde noi de masurare in onlineluni, septembrie 19th, 2011
In publicitatea online, e vorba de proiectul 3MS = „Making Measurement Make Sense” care-si propune sa:
– Redefining an online ad impression from any ad served to a screen to counting only impressions where at least half the ad is visible for at least a second.
– Developing a third-party online audience-measurement system that can be used as a currency in media deals, akin to what TV, radio and print long have had.
– Defining a common set of online display and video ad formats to give buyers a better idea of they types of inventory that exist and what value they should command.
Articolul complet in Advertising Age (Coca-Cola, AT&T, Others Out to Reinvent Web Measurement), de notat ca exista deja adservere care masoara afisarea doar dupa ce aceasta s-a incarcat in site si nu in momentul in care cererea catre adserver este facuta.
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