Doua despre YouTube, una despre Facebookmiercuri, martie 9th, 2011
1. Alex Carloss, fostul „head of digital distribution” la Paramount/Viacom s-a mutat la YouTube unde va lucra alaturi de Robert Kyncl, ex Netflix
2. Un interviu cu Salar Kamangar, CEO-ul YouTube din care am retinut declaratia de mai jos, declaratie ce arata destul de clar ambitiile Google de a deveni un player in ceea ce va fi viitorul pe partea de video, distributia online:
We want to move YouTube from being a site that’s organized around individual videos to one that’s organized around sets of videos …. We want to deliver a personalized stream of videos for you that is specific to what you are interested in. When you think about the impact cable had, we think we’re in a position to have a similar impact for video delivery, like what cable has done with broadcast. In the early ’80s, you had three or four networks. Now those three or four networks are responsible for 25 percent of viewership, and the cable networks are responsible for all the rest. Right now, the fraction of traffic that is Web video is small relative to broadcast and cable, but it’s growing at a fast rate. What’s amazing is that the Web enables you to build a kind of channel that wouldn’t have made sense for cable, in the same way cable enabled you to build content that wouldn’t have made sense for broadcast. You couldn’t have done CNN with the broadcast networks; you couldn’t have done MTV with the broadcast networks.
3. Facebook intra in „distributia” digitala a filmelor
printr-un parteneriat cu Warner Bros (nu e parteneriat, vedeti comentariul lui Lorand, e o aplicatie Warner Bros ce foloseste sistemul de credite Facebook) si folosindu-se de propriul sistem de plati. As paria ca pana la finele anului vom vedea, online, legal, premierele in aceeasi zi in care ruleaza la cinema. Pe Netflix, Youtube, Facebook sau in alta parte.
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