Google vs facebook, faza pe conversii

Cresc investitiile clientilor in facebook, cresc si conversiile?

For example, type “Cheap tickets to Rome, December 24” into Google and it means you’re looking to buy tickets. On Facebook or other social networks, however, few people show that sort of intent, because they’re not searching those sites for travel deals. With Facebook, a user could mention Rome, but that doesn’t mean they’re flying there on December 24. Ultimately, Booking.com would like to work with other partners to find ad products that pull that sort of specificity.

Sursa: Booking.com, largest Google advertiser: Facebook hasn’t ‘cracked the code’ on direct response