Strutu

And every quarter, we’d send out a press release, which would start something like, “For the 21st quarter in a row, the newspaper industry has lost X, X, and X.” And I’m like, we’re press releasing this? I mean, it was so hard just to stop doing the press release, but at the same time you think, “Well, you’re the trade association, you could make the numbers transparent.” So, I did a little study, and I found that every time we released those numbers, about 100 stories would come out citing the NAA numbers saying the newspaper industry is dead.

De aici: NAA will stop releasing quarterly figures on ad revenues, which have consistently declined