Archive for iulie, 2011
Cele mai indatorate 20 de tari
vineri, iulie 1st, 20111. Irlanda – 1305%
datorie externa ca procent din PIB: 1,305%
Total datorie externa: $2.25 trilioane
PIB la nivelul anului 2009 (estimare): $172.5 miliarde
Datorie per locuitor: $535,529
2. Marea Britanie – 428.8%
datorie externa ca procent din PIB: 428.8%
Total datorie externa: $9.12 trilioane
PIB la nivelul anului 2009 (estimare): $2.128 trilioane
Datorie per locuitor: $149,281
3. Elvetia – 378.6%
datorie externa ca procent din PIB: 378.6%
Total datorie externa: $1.191 trilioane (2009 Q3)
PIB la nivelul anului 2009 (estimare): $314.7 miliarde
Datorie per locuitor: $156,694
Grecia e pe 16, Ungaria pe 19, SUA pe 20. Noi nu suntem in top 20, lista completa aici via Gandul
Google semneaza direct cu clientii
vineri, iulie 1st, 2011Nu se mai complica sa o faca prin agentiile de media.
AMSTERDAM—Brewer Heineken NV on Thursday said it has signed a multimillion-euro advertising contract with Google Inc. to target consumers in Western Europe, the U.S. and emerging markets.
„The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” Heineken spokesman John Paul Schuirink said.
He added the agreement with Google, on which he declined to put an exact price, will span 20 countries, ranging from Western Europe to the U.S. as well as emerging markets such as Mexico. He added there is no end-date to the agreement, and the brewer will distribute both global campaigns and local commercials via Google’s channels.
In return, Heineken will get access to all-important customer data from the search company.
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