Tweeturile diminetii
vineri, februarie 21st, 2014Ambele despre tranzactia de ieri:
Both Facebook and Google are desperate to move away from dependence on advertising. Evidence is in recent acquisitions.
— Horace Dediu (@asymco) February 20, 2014
Let's be honest. What do all VCs do the moment a $19b acquisition is announced? Check our email to see if we ever said no to those founders.
— Chris Sacca (@sacca) February 21, 2014
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A fost un deal defensiv in principal nu de diversificare pt fb.
Facebook si Google au si de ce sa se teama de dependenta excesiva de veniturile din reclama, pe termen lung. Un prim motiv ni-l ofera chiar azi amazon-ul: au inceput sa-si ascuta sabia rafinandu-si propriul serviciu de reclame video, principalul scop fiind de muta focus-ul de la a vinde catre a-si asista clientii sa cumpere mai bine decat o fac in prezent. Mai multe detalii aici http://adage.com/article/digital/amazon-launches-video-ad-business-geico/291779/
sau poate ca in loc sa lanseze pe piata sloturi noi sub denumiri pompoase vezi IAB formats ( care in 6 luni devin traditionale ), ramura big data chiar are si un alt outcome in afara de a scoate rapoarte in xls, pdf, csv, etc si grafice.