It’s analytics, stupid!
marți, februarie 18th, 2014„I think right now Netflix does have a competitive advantage over HBO because of the analytics,” Adgate said.
Networks like HBO still rely, on large part, on Nielsen data. But the information Netflix gets is much more textured, granular… and valuable.
„And I think that’s where television and streaming video is headed – but I think right now streaming video is in the lead,” Adgate said. That said, he added, it’s just a matter of time before HBO and other premium channels catch up.
De aici: What happens at Netflix when House of Cards goes live
Si apropo de House of Cards, pe Voyo.ro va fi disponibil sezonul 2 din House of Cards din 20 februarie. Toate cele 13 episoade + Sezonul 1.
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Sa punem si o sectiune mai noua a industriei masurarii, big data, ca sa vedem incotro se indreapta :)
Dar asta e veche. Cam de 1 an. De cand s-a lansat House of Cards. Nu stiu daca pana atunci ar fi crezut cineva ca se poate face asa ceva. Sa vezi ce fel de tip de serial este foarte urmarit, sa vezi cei mai urmati actori si sa faci un serial fix pe tiparul din momentul ala. Plus executie geniala si ai succes garantat. Si sa nu uitam ca renasterea serialelor de calitate este datorata Tivo.